ROYBI INC Has Been Officially Selected for LG NOVA’s Second Annual Mission for the Future

As a part of this program, ROYBI INC, if selected, may qualify for pilot programs with LG NOVA and potential investments from LG Electronics, LG Display, and other LG NOVA affiliates.

The LG Electronics North American Innovation Center – LG NOVA – has announced its new selection of companies in the second annual Mission for the Future Global Search for innovative concepts and transformative solutions that create a positive impact on people and the planet. Selected from 2,170 submissions, these companies are joining the LG NOVA program to explore joint business creation with LG NOVA.

“With 800 more submissions than our first search, we at LG NOVA are honored and inspired by the dedication of so many – through their innovative ideas and business concepts – to making a positive impact on the world, true to the goal of our Mission for the Future program,” said Dr. Sokwoo Rhee, LG Electronics Senior Vice President of Innovation and head of LG NOVA. “This new selection of companies and our growing LG NOVA universe demonstrates that there are solutions on the horizon with the goal of making the world a better place. We’re looking forward to working with these companies to accelerate their ideas to the broader market.”

“We are honored to be selected as part of this mission-driven program. With the support of LG NOVA, we are confident that we can make a positive impact in technology and education,” said Elnaz Sarraf, Founder & CEO of ROYBI.

Attendees of Eureka Park at CES 2023 will get an inside look into LG NOVA’s unique model of innovation through outside-in collaboration, and learn about companies spanning LG NOVA’s focus tracks, including Digital Health, Display Solutions, Environmental-Social- Governance (ESG) & Electric Mobility, Metaverse & Gaming, Smart Lifestyle, and Open Innovation.

Learn more about the Mission for the Future and LG NOVA at

Visit ROYBI at CES 2023 at the Venetian Expo, Eureka Park, booth #60452. For any media or partnership inquiries, contact PR

Contact: Elnaz Sarraf


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